You know the feeling: your calendar is overbooked, your inbox is overflowing, your laundry hamper is piled high with towels and lingerie, and the bags under your eyes are definitely not Chanel. You’ve got SO MUCH to do, but you feel totally paralysed and overwhelmed. All you want to do is take a long hot shower and hop in bed with a tub of ice cream, but it feels like clients are gnawing at you for attention from every angle.
Of course, sometimes when you feel overwhelmed and get the urge to crawl under the covers and nap all day, the best thing to do is precisely that. Burn out is no joke and pushing yourself to the point of absolute exhaustion is not a vibe.
But there are also times when you really just have to suck it up and GET IT DONE. The trouble is when you are feeling completely in over your head, where the hell do you start?
Today I want to talk about prioritising what matters and managing your time in a way that produces results AND protects your sanity. Because both are EQUALLY important. Work smarter, not harder, right?
So, let me share 3 things that help me to work efficiently and maximise my work time. These are my tried-and-true time management practices that I return to whenever I’m feeling overwhelmed, frazzled or paralysed by the sheer volume of my to-do list. Take what helps you, leave the rest, and know that you have the power to take control of your work.
When we feel overwhelmed, it’s easy to focus on small tasks that we can complete quickly. But if you have limited time and limited energy, I want you to focus on what will get you results TODAY. And by results, I mean $$$.
Focus on what will move the needle for your business TODAY. You don’t need to do EVERYTHING, you just need to do what works. Depending on where you’re at, this might mean focusing on replying to client enquiries to get bookings locked in for next week, or it might mean putting everything else aside to get your booking done for today. Vacuuming your apartment might feel like it NEEDS to be done, but it’s not going to make you $$$.
If you have no idea what will get you results today, ask yourself some of these Qs:
This is really just reviewing, finding what makes the biggest difference to your business and focusing your efforts on THAT. Prioritise making money, always.
These are the BIGGEST time sucks. Even if social media is part of your marketing strategy, spending hours upon hours scrolling mindlessly is NOT making you money. You need to limit your distractions and focus on one task.
If you are using social media for marketing, you need to consider what your STRATEGY is. Set yourself a limited time each day to spend on each platform (what this time limit is will depend on your business). Set the timer, and spend that time MINDFULLY engaging on the platform in a way that aligns with your brand strategy.
As for your emails and texts, this will be dependent on how you run your business. If you take last minute bookings, you might need to keep your phone with you during your business hours. But if you don’t take last minute bookings, I encourage you to turn on do not disturb mode and set specific times throughout the day at which you will reply to enquiries.
Speaking of timers: if you need a boost of motivation to get started, there’s nothing like setting a timer and fitting as much of one task into that time window. Whether it’s cleaning your incall or replying to those unanswered emails, there’s something about setting a timer that helps us to focus on one task.
Save yourself a whole lot of time (and frustration) by letting me write your copy. Think clear, concise brand messaging, words that prompt action and avoid clichés – I’m an expert when it comes to strategy and creating clever copy that speaks to clients.