For most of my sex-working career, I’ve been a full-service sex worker. I’ve dipped my toe into erotic massage, I’ve done a webcam show or two, and I’ve accompanied clients on non-sexual social dates. But all-in-all, for the majority of my career, I’ve been a full-service sex worker.
And overall, it’s been great. I’ve made good money and never really thought of venturing into other types of sex work. Escorting suits me and my lifestyle.
And then there was COVID.
And for a while, my primary income stream disappeared.
And I’m sure I’m not the only one.
There’s no denying that COVID has changed the way the world works. Many businesses are having to rethink the way they connect with their customers. So, if you’ve never thought about diversifying your sex work income, now is a great time to start.
But how, exactly, do you create multiple income streams as a sex worker? What opportunities are available? And how do you get started?
First things first: let’s quickly touch on why diversifying your income is so important in the first place.
Diversifying your income means that you get revenue from multiple areas of your business, which helps you:
Essentially, the more revenue streams you have flowing into your business, the more you’re protected if any single revenue stream is no longer profitable, which protects your business (and your finances).
Clearly diversifying your income a good move. So, how do you do it?
COVID has made it far more challenging to offer in-person services. With lockdowns and stay-at-home orders, the opportunity for clients to make in-person bookings is drastically reduced. Add in a sprinkle of health anxiety, and you have yourself a dried-up income stream.
But the fact that clients might be making less in-person bookings offers the perfect opportunity to move your sales into the digital space.
If you’re not already offering online bookings, now is the perfect time to explore.
Reach out to clients that you already have a good relationship with and see if they’d be up for a phone or Zoom date.
Digital bookings are great, but digital content can be even better. Digital bookings require you to spend 1-on-1 time with each client, and I don’t have to tell you that time is scarce!
Offering digital content is a great way to earn cash more passively. There are plenty of platforms to explore (e.g., Only Fans, AVN Stars, etc), as well as the option of building your own online store for content.
You might find that simply tweaking your current services will bring in different types of clients (and therefore different streams of revenue). Perhaps you offer a massage service as well as full service, so that you target different ends of the market at the same time. When you’re doing this, keep your branding in mind. It may be a good idea to offer alternate services under a different name or persona to enable you to truly tap different parts of the market. You don’t want to weaken your brand overall by offering a range of random services – think through what you’re doing and whether it matches with your current brand, or if it would be better to launch it as a separate venue.
Diversifying your income is going to take some trial and error. Some things will work great and some things… not so much. That’s why it’s important to cut yourself some slack while you’re exploring your options.
Save yourself a whole lot of time (and frustration) by letting me write your copy. Think clear, concise brand messaging, words that prompt action and avoid clichés – I’m an expert when it comes to strategy and creating clever copy that speaks to clients.