Modern-day escorts seem to spend a hell of a lot of time on social media. We use Twitter, Switter, Instagram, Snapchat… The list goes on and on.
“It’s vital for business!” we cry.
(I mean, whether or not it’s really vital is a whole other question that I address in this blog: Is Twitter Necessary For Escorts?)
We spend so much time on these platforms, cultivating audiences and building our followings, in an attempt to earn more money.
And yet we know how precarious our existence on these platforms is.
Sex workers are constantly banned, blocked and muted. They have posts taken down and their profiles deleted with no warning. SESTA-FOSTA is here to be the big fat party pooper.
So, my question for you is, if online marketing is so integral to your business and your income, why are you leaving so much to CHANCE? Why are you letting these social media entities have control?
Today I want to share the top 3 reasons why you need to have an email list as an escort.
Here’s the thing: the platform owns the people. Twitter and Instagram decide and dictate what the user experience is, what they see and what they won’t see. And, if Twitter or Instagram decide that your existence as a sex worker is against their terms of service, suddenly your audience is gone.
That’s why an email list is so important.
When you acquire those names, you are in control of how you contact the person, what they see, how personalised your contact will be, and when they will hear from you. Last time I checked, everyone checked their email daily, right?
Now, I know what you’re thinking. Couldn’t sex workers just be de-platformed on an email list provider as well?
I hear ya. Sex workers aren’t very safe on the internet these days.
But the difference between email list providers and social media is that most email list providers have a function that allows you to DOWNLOAD your entire list. Which means you can have the contact details of your subscribers saved to your computer, away from the grips of SESTA-FOSTA.
Set a reminder on your phone each week to download your email list subscriber details, so that you don’t lose this information in the event of being de-platformed.
When you have an email list, it’s a people where people are saying “Hey, I care about what you are offering”. When people join your email list, they are clearly interested in what you have to offer, which means you don’t have to scream to the masses anymore. Instead, you can hit ‘send’ on an email and deliver it to people who already know who you are and what you do.
Email is more intimate than a post blasted on Instagram or Twitter. I know it can be annoying when a brand constantly fills your inbox with sales pitches. BUT, if you focus more on SERVING your audience then when the time comes to offer them a service or product (think Only Fans or AVN), they will be the ones who are ready to purchase.
So, there you have it. I think this should be at the TOP of your to-do list. With SESTA-FOSTA it’s time to plan for a future that you are in control of.
Save yourself a whole lot of time (and frustration) by letting me write your copy. Think clear, concise brand messaging, words that prompt action and avoid clichés – I’m an expert when it comes to strategy and creating clever copy that speaks to clients.