The dreaded ‘About Me’. The bane of every escort’s existence.
Coming up with an appealing and sexy About Me, that isn’t cliché, is HARD. And then there’s the challenge of working in enticing aspects of your personality – clients don’t want to hear about me watching Netflix with 7-day-old unwashed hair, do they?
The point is, writing about yourself can be difficult. And so you do it once, say “that’s good enough,” and then hit copy and paste, and dump the same text on every advertising directory. But I want to tell you why that’s a bad idea.
SEO stands for Search Engine Optimisation. When you post new content to the internet, search engines scan this content to understand what it’s about. This helps search engines like Google deliver relevant results to people searching for specific keywords.
If you have your own website, your ultimate goal should be to independent traffic to your website directly from Google, rather than relying on advertising directories. You can do this by boosting your SEO, which will push your website higher up in Google’s search results. Not sure how to increase your SEO? Blogging is one way.
However, using duplicate content can KILL your SEO.
Duplicate content refers to blocks of content that are identical or very similar to one another. Officially, Google doesn’t penalise duplicate content. However, it does filter identical content, which has the same impact as a penalty: a loss of ranking for your website.
Duplicate content forces Google to choose which page to rank in the top results. If you have the same content on major advertising directories as your own website, there is a good chance that your website won’t be ranked in the top search results.
Using the same content on advertising directories as our own websites, gives power to those directories because they end up ranking higher in search results than individual escort websites. Which sucks, because I hate giving my hard-earned money to directories with crappy service and graphic design from 1999.
Even if the intricacies of SEO aren’t on your radar, using the exact same content on multiple advertising directories isn’t a fab idea.
Effective content to should target your ideal client’s wants, fears, needs, and desires.
If you advertise on five different advertising directories, this means you have FIVE chances to zero in on your ideal client. FIVE opportunities to influence the reader’s buying decisions.
You don’t want to waste each of those opportunities by slapping the same About Me on each website and hoping for the best. Instead, you want to adapt your content for each different directory (and your own website) so that it is personalised and speaks directly to your target audience.
To do this, you need to have a good idea of who your audience on each website is. When you know who you are writing for, what challenges they face, and what expectations they have, it’s easier to create targeted content that will resonate and ultimately encourage them to book you.