We’ve all been through stages where our income just isn’t hitting the mark.
Your phone is dead, your inbox is empty, your regulars are nowhere to be seen. You stare at your bank balance, calculate the bills you have coming in and look at your earning goal, thinking “No way that’s going to happen.”
And then, after a while, you start to get that panicky feeling in your chest. You escalate from “eh, this week is just a slow week” to “I guess I’m old and decrepit and no one will ever book me again, and I should probably just give up and sell pet rocks or something.”
We’ve all been there (well, at least I have).
But you don’t need to stress. In my years of sex work, I’ve learned a couple of things:
So, how can you increase your escorting income?
When business is slow, I think the first thing people believe is that if they lower their rates, they’ll get more enquiries. And when business is slow, it can feel comforting to have your phone buzzing more regularly. But does more enquiries really = more money? If you are going to go down that path, I encourage you to track your enquiries, bookings and income closely to see if it really does make a positive difference.
In my experience, lowering my rates has never worked well for increasing business. So, if you’re just having a quiet week or two, I encourage you to wait it out and/or try some different tactics to boost business. If it’s been a longer period of slow business, maybe it’s time to look at whether your rates accurately reflect what you’re offering and whether you need to rethink your marketing strategy. It also depends whether you are just trying to make some fast cash NOW, or if you are trying to maintain the increase in income.
Another option that is less often explored is RAISING rates to drive business. An increase can create an illusion of exclusivity and demand.
What about ‘specials’?
I have run specials in the past, though it isn’t something I do anymore. Anytime I have offered a special, I have seen the same clients I would usually see, for less money. If you’re intent on running a special (and it may work for you – who knows), consider ADDING VALUE to your service rather than DECREASING your rates (e.g., offering a 1.5 hour booking for your 1 hour rate, or adding an ‘extra’ like free filming to every booking).
I honestly think rates are a bit of a conspiracy (hear me out, haha). I’ve played with my rates A LOT over the years. I’ve had sex with men from everything from $50 to thousands upon thousands of dollars. I’ve had an hourly rate from $150 to $1000 and provided the same service and had plenty of happy clients no matter the rate.
In the long term, I think your marketing matters far more than your rates. If a product or service has excellent marketing, people will purchase it, even if they can’t afford it. That’s why girls on Instagram are running around with Gucci bags, even though they have $0 in savings and are still living with their parents. They are buying luxury products that they can’t afford because they are invested in the marketing.
If you have strict availability and are struggling to meet your goals, it might be worth considering how you can open up your availability. Are you able to stay up later than usual one night a week? Are you willing to sacrifice one day of your weekend, when you wouldn’t usually? By opening up your schedule, you may target a new, different market of clientele.
Reducing your availability can create an illusion of exclusivity and demand, just as raising your rates can. If you’re going to do this, I would announce it on your social media, website and mailing list. By employing this tactic, you’re really wanting to target those clients who have been thinking about booking you but haven’t yet. You want them to be aware of the change, and aim to create that “don’t miss out!” illusion. I have previously employed this tactic with quite a lot of success.
The basis of this idea is offering something that you haven’t previously, to encourage regular clients to book again to experience it and entice new clients to book for the first time.
What you offer will depend on your persona, marketing, and what you currently provide. This DOESN’T mean that you have to offer something out of your comfort zone. Consider your ideal client – think of what he would want and then get creative with it.
For example, if you are a GFE provider, you might offer a new 3-hour incall package which includes a food platter, movie and 1 hour of play. Think of a fun name for it that suits your marketing. Don’t just add it to your rates list on an advertising directory and cross your fingers that business picks up. Post about it, email your clients, let everyone know how much you are LOVING it and having SO much fun. Brand the HELL out of it and SELL it.
You can also play around with adding services such as erotic massage. However, depending on your persona and marketing, it might be beneficial to create a separate persona for your new services.
This is something SO many escorts do, but it can be seen as taboo and dishonest. I think it’s because there is so much hyping done on social media – sometimes it seems like Twitter posts are for the benefit of other escorts, rather than clients. These fashion-magazine-worthy photoshoots and snaps of Cartier and overseas holidays. Everyone wants to show how well they are doing, and they don’t want to admit that they have a second persona that offers erotic massage, because it would ruin their expertly curated image. And that’s totally fine – that’s branding. But, at the end of the day, what matters is your bank account balance, not your Twitter followers. Your followers aren’t paying your bills; you are. You need to do whatever it is that works best for YOU to make money.
I operate using multiple personas. Why? Because it means I get more enquiries, more bookings and more money. My income SIGNIFICANTLY increased when I created a second persona.
If you offer services that are radically different (e.g., a sweet GFE vs a kinky dominatrix service), your marketing might be confusing to clients. Clients seeking an intimate, relaxed service might be put-off by photos of you clad in latex. And submissive clients seeking a hardcore kink session might be confused by a picture of you sipping wine at a restaurant. In these cases, it can be best to split your brand and create two very specifically targeted personas instead.
Unless you’ve been living under a rock for the past few years, you would have noticed the massive explosion of sex workers selling content online. It seems like every girl and their cat have an OnlyFans account now. If you have a substantial social media following and you are posting content their regularly for free, you might as well harness that and make some $$ from it. If you are going to go down this path, research the variety of platforms carefully – some sex workers have had payments withheld from these websites.
At the end of the day, you need to test different strategies and find what works best for your business. Don’t be afraid to try different things, alter your rates, create another persona or change your branding. You’re not going to hit a treasure chest full of money on your first try – it took me a long time to figure out what works best for me.
Photo by Unsplash.
Disclaimer: I cannot, and do not, speak for all sex workers. I speak from my experience of working in a legal brothel and as an independent escort in Australia. Where possible I try to be inclusive. However, I can’t relay every experience of sex work – especially if I haven’t experienced it myself. This blog is for entertainment purposes only.
Save yourself a whole lot of time (and frustration) by letting me write your copy. Think clear, concise brand messaging, words that prompt action and avoid clichés – I’m an expert when it comes to strategy and creating clever copy that speaks to clients.