When you consider all the factors that go into being a sex worker, creating a logo might not seem like a top priority. But, having a logo is your first chance to communicate your brand to your ideal client. Colours, tones, fonts – all of these combine to tell YOUR story about YOUR brand.
But, graphic design is expensive.
If you’re not in the position to hire a professional to design your logo for you, here are 5 quick steps to create your own.
You want to spend a few minutes thinking about your brand and what you’re trying to portray. Here are some questions for you to think about:
For this post, I am going to pretend I am creating a logo for an escort named Jessica Hill. Jessica’s ideal client is a middle-aged man who has a fair amount of disposable income and likes midday 2-hour incall appointments because he can pretend that he is taking a ‘long lunch’ with work colleagues. Jessica is in her early twenties and plays up her sweet, feminine side for her escort persona. I think Jessica’s persona would be best portrayed with a script or bubble font, and have selected the below colours from the Coolors app for Jessica’s brand.
Now that you’ve got an idea of what you are going for, we can get to the fun stuff!
Ideally, you want your logo to be unique and stand out. To achieve this, you’ll want to steer away from default fonts and designs.
Head to a free font website, such as Dafont, and download some fonts that appeal to you and align with your brand identity. It’s a good idea to download multiple fonts to start with so that you can play around and create various logos, before deciding on your final design.
If you’re unsure how to install fonts, Dafont has a guide (linked below).
Click here to open the Pixlr editor. Select ‘Create New Image’, then click ‘ok’.
There are no fixed instructions for this part! You get to have some fun and find what looks good, and what doesn’t.
To insert text, select the text tool on the panel on the left-hand side of the screen, then click anywhere in the white box to add the text. Select your font from the dropdown menu and start typing. You might like to combine multiple fonts in one logo.
If you have downloaded and installed your font, but it does not appear in the menu, you may need to restart your computer to get it to show up.
To change the colour of your text, ensure you have the text tool selected. Then, click on the text and click the coloured box underneath the label ‘Color’. You can then type in your hex code from the Coloors app, to ensure your logo correctly aligns with your brand colours.
Use this opportunity to create multiple logos. Here are the different logos I created for Jessica.
If possible, show some friends or clients your potential logos, and ask their opinion. Remember, what appeals most to you may not appeal most to your ideal client. Try to think from your ideal client’s perspective when selecting your final design.
After getting comments from friends or clients, you might want to make a few tweaks, and then ask them for further comments.
Once you have selected your final design, it’s time to create it!
You may wish to create several iterations of your final design. For example, you may want a coloured version for your website, as well as a white version with a transparent background for watermarking photos.
Have your mockup nearby, so you know what you’re recreating. Then, head back to the Pixlr Editor.
This time select ‘Create New Image’, then select the box that says ‘transparent’, then click ‘ok’.
Insert text just as you did in step 4. However, this time you want your text to be much bigger, so your logo doesn’t end up pixelated on your website or social media.
Once you have your final design laid out over the transparent background, select the crop tool from the toolbar on the left. Select the logo, then double click to crop.
Then, click ‘File’ on the toolbar at the top of the page, and select ‘Save’ from the dropdown menu. Make sure you change the format to ‘PNG’, to ensure the background of the logo stays transparent. Otherwise, your logo will appear with a white background everywhere you use it. A transparent logo is especially important if your website has a coloured background, or if you wish to use the logo as a watermark on photos.
Photo by Unsplash.
Disclaimer: I cannot, and do not, speak for all sex workers. I speak from my experience of working in a legal brothel and as an independent escort in Australia. Where possible I try to be inclusive. However, I can’t relay every experience of sex work – especially if I haven’t experienced it myself.
I use affiliate links for some products in my blogs. This is an easy way for me to track which products you enjoy. I do earn a (very) small commission from this, depending on the product. All products recommended to you are products I truly use and enjoy.
Save yourself a whole lot of time (and frustration) by letting me write your copy. Think clear, concise brand messaging, words that prompt action and avoid clichés – I’m an expert when it comes to strategy and creating clever copy that speaks to clients.